There is always an element of risk when you enter into any kind of business transaction or partnership. If you are planning to enter into business collaborations or partnerships then it always makes sense to do your homework first to make sure that the partnership will work well and that there will be trust between the two companies.
Just ask 888poker about their association with Luis Suarez to understand how partnerships and sponsorships can be potentially damaging if something high profile and adverse happens. Your brand can be easily damaged by an association that goes wrong so due diligence is always recommended.
So, with that in mind, how well do you know the companies that you do or are planning to do business with? Will they pay on time? Can they be trusted to represent your best interests?
Taking a leap of faith in business could cause you to regret your actions so this is where it pays to conduct thorough company background checks before you start working with each other on a regular basis.
There are certain rules and regulations about background checks that can make the process quite complex so it makes sense to bring in a commercial investigation company who knows all the pitfalls and things to look out for. For example, if you wanted to run a background check on the managing director of a company you are planning to work with then you will want to know their business history. Is this their first company or have they had several companies all of which have been closed down leaving debt? This is something that a thorough background check would find out for you.
Knowing the full story about companies and individuals you are planning to do business with makes sound commercial sense.